Modern trends increase support for captionsĭr Naja Later, a deaf pop culture expert from Swinburne University, said she believed audiences worldwide were becoming more receptive to open captions. Others, like disability sector advocate Gary Kerridge, went further, labelling CaptiView a "dud" and declaring that the government program had "failed the deaf".
The audio description feature of the devices was hailed as a game-changer for blind audience members, but Mr Miers said he believed the deaf were short-changed. In 2009, Australia's big four cinemas - Village, Hoyts, Reading and Event - agreed to roll out the CaptiView system with the backing of Commonwealth funding. "I have always challenged them to prove these statements, but they have not provided any evidence whatsoever." "The ongoing view from the industry is that, 'patrons will be turned off by seeing captions', and, 'patrons will cease attending movies if OC is required'," Deaf Australia chief executive Kyle Miers said. ( Supplied: Marvel Studios) 'No evidence captions turn off viewers'Ībout 3.6 million Australians were affected by hearing loss in 2017, and that number was projected to reach 7.8 million by 2060, according to the Health Care Industry Association.ĭeaf Australia and other lobby groups have been trying for decades to increase the uptake for open-caption screenings, with little success. There was disappointment when open captions weren't displayed at a screening of Avengers: Endgame.
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